The Significance Of Conservation Towards Tourism Industry Of Malacca

Norun Najjah, Ahmat and Siti Rohana , Omar and Hanipah, Hussin and Nor Azilah, Ahmad and Noor Maslian , Othman (2007) The Significance Of Conservation Towards Tourism Industry Of Malacca. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

This article is meant to examine the importance of heritage conservation and its impact towards the development of tourism indust1y; known as heritage tourism. However, the most important part is to find out the expectation from tourists who visit Ma!acca for historical experience. Malacca is famous for her historical attraction around the world that more than four million tourists has visited Malacca in 2004 and the number is increasing each year onward. In its endeavor to attract even more visitors to the states, Malacca has created new products as well as enhanced existing ones under the 12 subsectors of Malaccan Tourism. One important sector is related to Malacca as a historical states and this sub-sector has connection with the heritage preservation; the core factor of heritage tourism. It is found out that heritage tourism has become the prima1y reasons for visiting a location. They tend to stay longer, visits more places and spend more per day than other types ofvisitors. 11tis impact is generated through heritage tourism but in order to ensure its continuity, preserving them is an obligation. The truth is that many countries attempt to preserve their cultural heritage because it is that gives them their identity. Truly, it gives Malacca its unique identity as historic states which create more auras through its motto" Visit Historical Malacca means visit Malaysia".

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