Customer-product attribute identification using correlation relationship for efficient product customization development

Junaidi, Nurul Hidayah (2015) Customer-product attribute identification using correlation relationship for efficient product customization development. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

The demand of customers on the attributes of product is always flexible. This situation lead to increasing of mass production cost due to subsequent adjustments or even customer dissatisfaction. This entire project is about to identify the customer demand on product and the product attributes that can be used in developing customized product. In previous research, there is limited research on identifying the exactly attributes that suit with customers’ preferences for customization development. This project attempts to fill this gap by proposing a customer-product attribute identification using correlation relationship. It involves several stages; from extracting the list of home electric appliances, collecting product attributes, conducting survey to 200 respondents and lastly numerical and statistical evaluation. Once the data from respondent is obtained, the correlation analysis between customer and product attributes is measured using Statistical SPSS 15.0 Evaluation version software. Here, the Pearson’s analysis is used to measure the strength that exists between the customer and product attributes. The higher the value of correlation on certain product attributes, the greater the emphasis of customization and product service system place on them. Based on the analysis, there are some positive correlations between customer and product attributes. Gender and type of dryer shows the highest correlation r value with 0.225, secondly gender and type of rice cooker with correlation r value 0.185 and 0.170 for the correlation r value between gender and color of washing machine. However, these correlations still did not show an optimal value needed. This is due to cultural barrier and other factors that associated to the value obtained.

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