The Roles Of Internet Security In Enhancing Online Purchasing Decision Making Amongst Buyers In Malaysia

Siti Khairunissa, Kunal (2015) The Roles Of Internet Security In Enhancing Online Purchasing Decision Making Amongst Buyers In Malaysia. Project Report. UTeM, Melaka, Malaysia. (Submitted)

Text (24 pages) The Roles Of Internet Security In Enhancing Online Purchasing Decision Making Amongst Buyers In Malaysia 24 Pages.pdf - Submitted Version Download (641kB)

Abstract

This study will focus on the relationship between the roles of internet security in enhancing online purchasing decision making. There are three main objectives for this study which are i) To determine factors that hinder online purchasing, ii) To identify safety issues in online purchasing, and iii) To strategize a more safe online purchasing environment. The data will be collected from 150 respondents between amongst buyer in Malaysia using the survey method. To get all the information required, the method of questionnaire was given to the buyers. The question relates to what extent do buyers trust the safety of online purchasing based on hypotheses that have been built. The data is analyzed by using the descriptive statistics and inferences. The result shows that the roles of internet security in enhancing purchasing decision making amongst buyers in Malaysia.

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