Enhancing Family Business Through E-Marketing In SME

Nur Hidayah, Che Kob (2015) Enhancing Family Business Through E-Marketing In SME. Project Report. UTeM, Melaka, Malaysia. (Submitted)

Text (24 pages) Enhancing Family Business Through E-Marketing In SME 24 Pages.pdf - Submitted Version Download (400kB)

Abstract

This study was undertaken to examine the extent of e-marketing can help a family business, especially in small industry (SME). As publicized, e-marketing is a new discovery in marketing. This method is used to further improve the existing marketing methods such as traditional marketing. E-marketing uses the internet as a basis of implementation. This because many studies have been carried out and proven internet marketing can increase sales rate. Furthermore, most family businesses in SME use traditional marketing as a platform to market product or services. Thus, studies were undertaken to improve business performance through e-marketing. To complete this study, researchers used Technology Acceptance Model (TAM) theory to apply it. In fact, this study was conducted to understand further the use of e-marketing in SME. Furthermore, this study was undertaken to examine the impact of e-marketing business in the SME family. And lastly, this study was undertaken to identify the implementation of e-marketing factor used by SME.

Actions (login required)

View Item