Implementation Of Green Advertising Media To Increase The Product Sales Volume In Malaysia Market

Nurul Syahirah Haryanti, Kamaruddin (2015) Implementation Of Green Advertising Media To Increase The Product Sales Volume In Malaysia Market. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

For this research, the purpose is to implement the green advertising in order to increase the product sales volume in Malaysia market. The aim is how green advertising media will increase the product sales volume. This research use quantitative analysis by using questionnaires as the research instrument. This research involves 100 respondents which were the teachers and administration who actively purchase K’didi product in Pahang, Malacca and Kuala Lumpur. The total of 100 set of questionnaires using Likert Scale were completely answered by respondents. All the answers and feedbacks were been analyzed in details as the variables being the objectives of this research. All findings has been analyzed quantitatively. From the findings, only three advertising media can increase the product sales volume. The media were electronic media, digital interactive media and home media. The data were analyzed by using Statistical Package for Social Sciences (SPSS) version 20.0. In this research, the digital interactive media was the dominant advertising media in order to increase the product sales volume. As a recommendation, Global Factor Sdn Bhd should adopt the digital interactive media as the main marketing tool in order to increase the product sales volume of K’didi brand.

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