Investigating e-commerce adoption's factors among SMEs in Melaka

Chin , Wen Pei (2015) Investigating e-commerce adoption's factors among SMEs in Melaka. Project Report. UTeM. (Submitted)

Text Chin Wen Pei-INVESTIGATING E-COMMERCE ADOPTION’S FACTORS AMONG SMEs IN MELAKA.pdf Download (377kB)

Abstract

The appearance of the internet among communities has brought many benefits for businesses. The internet inherently provides businesses with cost-effective means of distributing as well as obtaining information quickly. E-commerce is a paradigm shift and a competitive tool for Small and Medium Enterprises (SMEs). This paper aims to investigate the factors that affect the e-commerce adoption among SMEs in Melaka. The variables such as perceived ease of use, security, relative advantage, perceived compatibility, and top management support are expected to influence the e-commerce adoption among SMEs. In this paper, quantitative approach is used to find out the factors that affect the e-commerce adoption among SMEs. Quantitative approach is an excellent way to finalize the results and proved or disproved a hypothesis. An intensive literature review was carried out to find the relationship between the dependent variable and independent variables. In order to accomplish the objectives of the study, questionnaire surveys have been distributed to the respondents in Melaka. There are 200 copies of questionnaire with fully answered are collected and are being analysed using Statistical Package for the Social Sciences (SPSS). Correlation, reliability and regression test has been applied on the e-commerce adoption factors among SMEs with the independent variables to fulfil the entire objective. The findings show that perceived ease of use, relative advantage, perceived compatibility, and top management support has significant relationship with e-commerce adoption factors among SMEs.

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