Effectiveness Of Using Social Media For Creating E-Business, A Case Of Facebook

Nurul Iziana , Mohamed Nor (2013) Effectiveness Of Using Social Media For Creating E-Business, A Case Of Facebook. Project Report. UTeM, Melaka. (Submitted)

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Abstract

In this century, people enjoy the era of globalization whereby there is no boundaries for the communities to communicate to each other. The technology changes in internet and the platform to use internet such as smart phones boost the communication among people rapidly. They would like to spend their time on Internet and use the social media as one of the sites to build up the social networking. Other than that, the changes of the technology also changes the ways of the communities to conduct the business. The technology changes trigger the development of business by using electronic means, e-business. Therefore, the research which entitled ' Effectiveness of Using Social Media for Creating Ebusiness: A Case of Facebook' is conducted to study about the relation between factors of using Facebook for creating e-business, the ways used to implement ebusiness by using Facebook and the impacts of using Facebook for creating ebusiness. The research focuses in Peninsular Malaysia because the research can reach the respondents easily as the research is conducted through online survey method by using questionnaire. The quantitative data analysis is used in order to analysis the data collected. From this research, the researcher expects to get the significance factors of using Facebook for creating e-business, the ways that can be used to implement e-business effectively as well as the impacts of using Facebook for creating e-business. As the conclusion, the research is conducted to examine the effectiveness of using Facebook for creating e-business and able to give the benefits for those who involve directly or indirectly in this research.

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