Video Advertisement For KUTKM : A Study On Persuasive Advertising

Dayang Haniza, Hamidon (2005) Video Advertisement For KUTKM : A Study On Persuasive Advertising. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

The idea of doing this project of advertisements comes from years of being frustrated that my university was not well known among the public. Studying in KUTKM, I know of its greatness: I had experience it and it is so frustrating when people did not share my enthusiasm. Television advertisements had been proven by several of studies to be able to promote a product faster than any other mean of advertisement. Thus, it is the perfect medium to explore in order to boots our popularity and grab publics' attention to acknowledge our university's great potential. Taking into account the power of video advertisement and the challenge needed to convey important messages in matter of seconds, research was needed in order to produce an effective advertisement that mirror KUTKM in spirit. These researches were discussed in great length in this project and are the foundation to the advertisement. I hope that this report will be useful to future readers.

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