Application Of 3D Animation For Advertising Purpose-Dutch Lady Base Liquid Milk

Zurina, Alias (2005) Application Of 3D Animation For Advertising Purpose-Dutch Lady Base Liquid Milk. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

As everyone already know, the advertising field is very important to promote any kind of products that produce by any industry. The advertising through television is very effective one if compared with any kind of advertisement that delivered by using other mediums such as newspaper, posters and so on. However, television advertisement that exist in Malaysia nowadays only use the digital video technique and sometimes also add the two dimensional (20) element inside the advertisement. The main objective of this project are to do some research of the application of 3 dimensional animation for advertising purpose to produce an advertisement that more informative, high quality, and can attract viewers attention to buy the product or services. This project consists of combination of 3D animation and also digital video element which will take about 40 seconds of duration. This project also uses the routine methodology of multimedia project development so that the best result can be produce. Information gathering method that use in this project development is by distributing questionnaires and also from surfing the internet. Findings of the research and analysis are also presented in this report. From the research that have been done, the result is that the 3D animation is very suitable to apply on advertisement to produce advertisements that more informative, high quality, and can attract viewers attention to buy the product or services.

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