3D Infomecial Advertisement : Taknak

Rozie Ezrina, Shuhimi (2008) 3D Infomecial Advertisement : Taknak. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

Nowadays, our television is flooded by various kind of advertisement. They are various sort of advertisement like the old plain video type advertisement until the ever creative animation advertisement or the combination of both. This project is a 30 animation infomercial advertisement that gives information about the danger of smoking to people. This thesis will focus on the effects that will occur to smoker's internal body part that will give the real visualization what is happening inside the body. With this. people will expose with the consequent of smoking to themselves. Good visualization helps to increase better understanding about the danger of smoking. The research also draws upon the suitability of 30 animation in advertisement. Besides explaining the topics above this thesis also described the work ordeal for this project. A methodology is created to organize the workload. This methodology consists of 3 phases which are pre-production, production, and post-production. Each phase plays crucial part in the project development. In addition, this thesis will explain in details each tasks done in order to accomplish the project. This project will be within 3 minutes and delivered in PAL television format that have 4:3 ratio and 625 lines and 25 frames television standards.

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