A study of perceptions and bariers of bingobox technology in Malaysia

Mohd Abidi, Nurhanies (2022) A study of perceptions and bariers of bingobox technology in Malaysia. Project Report. Melaka, Malaysia, Universiti Teknikal Malaysia Melaka. (Submitted)

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Abstract

Since pandemic COVID-19 have been widely spread throughout the globe, people tend to take precaution in order not to have contact with the virus themselves. This automatically shift the way on how we as a consumer, buying our products. From traditional ways of going to physical stores and paying with cash, we now have option to go cashless and contactless with the emerging of unmanned store. The researcher believe that this new technology could be helpful for customer to finally shop safely without worrying about contacting the virus. However, this is a relatively new concept and technology in Malaysia. Hence, the purpose of this research conducted to investigate the customer perceptions and the barriers of using unmanned store which is BingoBox in Malaysia. The qualitative research method was used to collect information through an online interview session with 5 respondents that resides or work in Kuala Lumpur and Selangor that have or at least acknowledge the existence of BingoBox. There are three perceptions on unmanned store technology which are ease of useness, facilitating condition and price value. Meanwhile there are four barriers of using BingoBox technology which are usage, technology readiness and psychological behavior, security and image barrier. Through this research, the researcher hope that it would help those who are interested in opening their own unmanned store to know more from customer perspective.

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