The factors influence level awareness towards car users about radio frequency identification (RFID) in Kuala Lumpur

Mohamad Fozi, Nur Fazlina (2018) The factors influence level awareness towards car users about radio frequency identification (RFID) in Kuala Lumpur. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

Growth in road transport issues is an important issue in Malaysia's development. Hence, the presence of Radio Frequency Technology (RFID) will minimize issues related to transportation. This study is generally aimed at analysing the factors that give awareness to car users about RFID tag. The objectives of this study are further discussed by discussing factors such as perceive of efficiency, time saving and reducing road congestion affecting car users on RFID tag in Kuala Lumpur. The findings of this study are that researchers have noted that although Malaysia faces increases and decreases in transportation volumes, performance and utilization are still improving. Researchers are hoping that RFID technology will provide consumers with better awareness and effect. Quantitative research is chosen to conduct this research by distributing survey questionnaire to random 390 car users in Kuala Lumpur. The pilot test has been done and about 30 respondents were participated in pilot test in order to have reliability of the survey questionnaire before final data collection. Overall, the Cronbach’s alpha of pilot test for all variables are 0.866. The data is analysed by using Statistical Package foe Social Sciences (SPSS). As for Pearson’s correlation analysis, all three independent variables are positively correlated with awareness of RFID Tag towards cars users and with multiple regression analysis all independent variable dimension that statistically significant towards car users about RFID Tag.

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