The Effect Of Entrepreneurial Competencies On Innovative Work Behaviour And The Moderating Role Of Organizational Climate Case Study Of Shopping Malls In Melaka

Ng, Su Chen (2017) The Effect Of Entrepreneurial Competencies On Innovative Work Behaviour And The Moderating Role Of Organizational Climate Case Study Of Shopping Malls In Melaka. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

The attitude and behaviour of employee are very important to an organization’s performance.The employee who lack experience and focus will bring problem to the organization.In order to improve the skills and behaviour among employee,innovation must be improved among the employee.In order to cultivate innovative work behaviour among employee,entrepreneurial competencies and organizational climate require improving.The research focused on Melaka shopping malls and the respondents are salespeople.There are four objectives of this research. Firstly,the research was identified the level of entrepreneurial competencies practiced by salespeople. Secondly,the research identified the level of innovative work behaviour practiced by salespeople.Thirdly,the research analysed the relationship between the entrepreneurial competencies and innovative work behaviour in Melaka shopping malls study.Lastly,the research determine the influences of organizational climate between the relationship of entrepreneurial competencies and innovative work behaviour in Melaka shopping malls study.This research used explanatory method to collect the data.This research used survey method by distribute questionnaire to the salespeople who are working at shopping mall in Melaka.A total number of 120 sample size as targeted respondents of this research. Descriptive analysis and multiple regression was used to analyse the result.The results show there are high scale of entrepreneurial competencies and innovative work behaviour practiced by salespeople.Besides that,the results show there are significant relationships between the variables.Lastly,the results would be discussed in the last chapter.

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