The Successful Factor Of Johor Traditional Food Entreprenuer Toward SMEs Product : An Empirical Study

Salekan, Nuramirah (2017) The Successful Factor Of Johor Traditional Food Entreprenuer Toward SMEs Product : An Empirical Study. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

Malaysia is a country which has a rich diversity of culture. One of it were, traditional food. "Diversity" is the key word that we often discuss, primarily on traditional food in Malaysia. Nowadays traditional food were less known by the younger generation as many snacks and junk food has been introduced on the market. Apart from that, the lack of promotion and exposure of the present generation towards traditional food also was the main course. The traditional foods need to be introduced and reminded to the younger generation. Johor is one of the emerging states in Malaysia .Therefore, as a way to attract tourists from home and abroad Johor has triggered the development of traditional food industry as a national cultural asset. Hence, to maintain the quality of traditional food products, recipes, how, skills, and special materials it has triggered traditional food processing operation by entrepreneurs who are experienced in working on traditional food industry. In addition, to maintain the quality and progress in the field of traditional food processing, entrepreneurs must improve the quality and development food in line with the demand and needs of society nowadays .So, this study aims to investigate and identify the factors of success traditional food entrepreneurs by Small and Medium Enterprise (SMEs) this .Research analysis using quantitative as an instrument of research. Moreover, the study involved 100 respondents which were clearly skilled and able to commercialize its own traditional food in traditional food control in Johor.

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