Nutrifying The Fast Food Industry:Cases Study At Mcdonalds, Kfc And Pizza Hut In Malaysia

Wan Mamat, Wan Nabilah (2017) Nutrifying The Fast Food Industry:Cases Study At Mcdonalds, Kfc And Pizza Hut In Malaysia. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

Text (24 Pages) Nutrifying The Fast Food Industry Cases Study At Mcdonalds, Kfc And Pizza Hut In Malaysia.pdf - Submitted Version Download (347kB)

Abstract

In recent year,there are many fast food industry exist in over the world.So,there are many kinds of food that had been produce by the industry to fulfil the demand.In this study the researcher discover on of the method that can help the fast food industry in ways to transform the fast food industry in offering healthier alternatives.In this research,the researcher used five mainfactors, determinants of health issues,new business opportunity, and food health quality,the influence of media message and hectic lifestyles of people.Those factors that the researcher think will be main factor that will affects to nutrifying the fast food industry.This research will be use interview as the method to gain data and information from the respondents of fast food industry.This research will use the exploratory method because provided an efficient way for the researcher to gain the deeper understanding of the current issue by asked the question directly from the expertise or experienced people. Keywords:nutrifying the fast food industry,healthier alternatives,factors.

Actions (login required)

View Item