The Influence Of Technology Towards The Effectiveness In Logistic Industry : A Case Study Of MASkargo

Md Zaini, Syamimi (2014) The Influence Of Technology Towards The Effectiveness In Logistic Industry : A Case Study Of MASkargo. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

Logistics is one of important function in business globalization nowadays. It manages the flow of resource between the point of origin and the point of consumption in order to meet customer’s requirement. It is difficult to manage the flow of information, product, and to ensure the product deliver to the right customer at the right quantity and right location. There are many logistic companies that run the business of managing the integration of information flow, material handling, packaging, production, inventory, transportation and warehousing, which influenced by sophisticated technology. In this study, Malaysia Airlines kargo (MASkargo) is selected among the logistic companies to investigate the influence of technology towards the effectiveness of logistic activities in the company. A series of interview were conducted to collect respondents’ answers, while data collected were analyzed qualitatively. The result shows the proliferation of technology has influenced logistic industry to become more effective. As a conclusion, MASkargo has performed extremely well in delivery product. It has been awarded Malaysia Excellent Logistic on 2011.

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