Usage Of Quick Response Code Among The Smartphone Users

Omar Ali Saifuddin, Mohamad Azwan (2014) Usage Of Quick Response Code Among The Smartphone Users. Project Report. UTeM, Melaka, Malaysia. (Submitted)

Text (24 Pages) Usage Of Quick Response Code Among The Smartphone Users.pdf - Submitted Version Download (315kB)

Abstract

A Quick-response (QR) is a two-dimensional bar code which presents as a series of squares within squares. Capturing information horizontally and vertically, which allows more information to be captured and conveyed. Nowadays, many businesses organizational apply the Quick-respond code as their marketing strategy. Therefore, this research aims to identify the relationship between knowledge, awareness and purpose of using QR Code. Other than that, this research also aims to determine the influence of demographic profile toward the usage of QR Code among the Smartphone’s users. Furthermore, this research also aims to identify the factors that contribute to the usage of QR Code among the Smartphone’s users. The limitation of the research is including that sample of population of traditional age Smartphone’s user come from a single university in Melaka, Malaysia. In this research, a quantitative research and survey research strategy conducted through the use of questionnaires of 136 survey respondent from the population of single batch of University Teknikal Malaysia Melaka students. The researcher chooses University Teknikal Malaysia Melaka student because they represent one of the groups who have Smartphone and potentially expose faster to QR Code technology. As the result show, the usage of Quick-response code among the Smartphone users showing a positive relationship especially female respondents. Moreover, the purpose of use of QR Code is contributed more than others variable toward the usage of QR Code. This research will be benefit and important to three importance of the study which is new marketing channel, business organization and Smartphone users.

Actions (login required)

View Item