The Effectiveness Of Web 2.0 To Enchance The Smes Performance

Manimaran, Lalitah (2016) The Effectiveness Of Web 2.0 To Enchance The Smes Performance. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

The new generation of internet application widely known as social media or Web 2.0 offers corporation a whole range of opportunities for improving their marketing efficiency and internal operations. Web 2.0 application has already become a part of life of an increasing number of consumer who regard them as prime channels of communication , information exchange ,sharing of expertise, dissemination of individual creativity and entertainment. Weblogs, Podcast, online forums, and social network are rapidly becoming major sources of customer information exchange. Using the Web 2.0 marketing tools is an issue attracting increasing attention. The hitherto experiences are that large public corporation are, or likely to make use of such instruments as part of their marketing and internal operation (McKinsey, 2007).Web 2.0 looking to different ways these techniques are utilized by large firms and makes some basic recommendation on approaches that smaller enterprises should consider in embedding the Web 2.0 concepts as part of their direct marketing strategies. This study defines the Web 2.0 phenomena and based on the experiences of large corporations examines how SMEs could engage the various instruments in order to efficiently market their product and services, enhance the SMEs performance by increasing the sales and profits. This study especially focuses on the service sector which is Spa Health and Care.

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