The Barrier Of Consumer's Decision-Making Toward Implementation Of Solar Photovoltaic Panel In Malacca

Loh, Chai Ling (2016) The Barrier Of Consumer's Decision-Making Toward Implementation Of Solar Photovoltaic Panel In Malacca. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

Environmental issues are complicated problem and need every one of us to solve it together. For this reason, the solar photovoltaic panel is one of the ways which is rapidly in this era to overcome this problem. However, the solar energy is very suitable usage in Malacca, Malaysia, but this technology is only adopted by small populations in Malacca. Therefore, the purpose of this is to investigate the awareness levels of the consumer, to study potential barriers and need to identify the dominant barrier of consumer’s decision-making toward implementation of solar photovoltaic panel in Malacca. There are several barriers such as economic, environmental institutional and sociotechnical studied by Adachi (2009), Eronini (2014) and Karakaya et al. (2015). This study is conducted in Taman Rembia at Alor Gajah, Malacca and there are 100. The result need to analysis by using the Pearson correlation due to determine the strength between the independent variable and dependent variable. The result of this study indicated that environmental barrier and institutional barrier have significant that affect the consumer decision making toward the implementation of solar photovoltaic panel in Malacca. The environmental barrier has the most significant that affect the consumer decision making toward the implementation of solar photovoltaic panel in Malacca

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