Pet Adoption Awareness Campaign Through 3D Animation

Phang, Li Mi (2015) Pet Adoption Awareness Campaign Through 3D Animation. Project Report. UTeM, Melaka, Malaysia. (Submitted)

Text (24 Pages) Pet Adoption Awareness Campaign Through 3D Animation 24 Pages.pdf - Submitted Version Download (1MB)

Abstract

This is a 3D animation project about pet adoption. Most people would like to purchase a pet even though there are free pets to adopt anywhere. Some pet adoption organization have done many campaign to create awareness but still not effect so much. And the online social media also lack of animation that promote pet adoption. Hence, this project purpose is to create a 3D and uploaded to social media to promote awareness among public and encourage them to adopt a pet. Pet adoption gives a chance for the stray animals to live a better life as the stray animals always face cruelty condition such as euthanasia. The target audiences are youth as the awareness should be instilled when they are still young. The characters in animation are designed to be more cartoonish to make it look attractive. The story had mentioned about the miserable life of a stray animal to generate empathy among audiences.

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