A study of factors influencing successful new product development : a case study at Flextronics Sdn. Bhd Malaysia

Nurul Hidayah, Abd Rahim (2015) A study of factors influencing successful new product development : a case study at Flextronics Sdn. Bhd Malaysia. Project Report. UTeM. (Submitted)

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Abstract

Developing successful and effective factors of new product development is crucial for innovator to create the ecosystem of new products for surviving and growing the business performance in a globalized world. Capability to produce new products in order to compete in current and future market is competitive advantage of successful companies. In Malaysia, there are many firm coming from Electronic Manufacturing Service (EMS), which is providing design, builds and ships complete packaged products for its Original Equipment Manufacturing (OEM) customers in order to convince their client to collaborate with them. In case study, Flextronics Sdn. Bhd was selected among EMS industry to explore the factors influencing successful new product development process as well as can contribute to business performance. The research utilized 3 factors based on human factors contribution advocated by the number of times these factors mentioned by various authors. A questionnaire survey distributes to the sample from population at the organization, whereas the data were analyzed quantitatively. As a conclusion, Flextronics International Ltd. is a sustainable company with Global Fortune 500 companies based in the Silicon Valley (Filing in Singapore) and is the second largest global Electronics Manufacturing Services (EMS) provider in the world in terms of revenue, with an estimated fiscal by year 2001 revenue between $10 and $12 billion. Besides, Flextronics has manufacturing operations in over 30 countries, totalling approximately 27.2 million square feet and 200,000 employees.

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