The study of consumer awareness of environmental food packaging technology in Malacca City

Nabila Huda, Azmi (2015) The study of consumer awareness of environmental food packaging technology in Malacca City. Project Report. UTeM. (Submitted)

Text NABILA-HUDA-AZMI-B061110119.pdf Download (282kB)

Abstract

The implementation of environmental food packaging technology is one of the criteria that have to be emphasized by the food packaging industry particularly a developing country such as Malaysia. The food industry encounters pressure not only in terms of nutritional value and safety, but also from environment concerns. Malaysia need to change and improve the technology of food packaging to prevent the waste or disposal to the environment. The most recently complied waste generation statistics indicated that 245.7 million tons were generates in 2005. In the product categories, containers and packaging represent mainly waste from packaging such as drink cans, milk cartons and plastics. Furthermore the issues of increasing the waste from food packaging will became the things that we should avoid the sustainability to the next generation. The research is focus on the implementation environmental technology in food packaging industry with the consumers concern. Besides that, this research investigate the relationship between the factor that influence the consumers buying the food packaging product between the environmental food packaging. The environmental food packaging also will develop the consumers green awareness. However food packaging technology must balance food protection with other issue, including material usage, environmental consciousness and strict pollutions and pollutants and disposal of food packaging waste. The survey through questionnaire was conducted by the researcher to collect respondent’s answer and the data collected was analyzed by quantitative research method. The finding showed that there was significant relationship between independent variable promotion and green product with consumer awareness of food packaging technology. However, there was three variables that was not significant with consumer awareness of food packaging technology which is price, brand loyalty and quality and safety.

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