Nurashikin , Mohammad Yusof (2013) Analysing Consumer Behaviour On Development Of Digital Water Meter (DDWM) In Market Place : Malacca. Project Report. UTeM, Melaka. (Submitted)
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Abstract
Recently, Ministry of Energy, Green Technology and Water (KeTTHA), want to increase national capability and capacity for innovation in Green Technology development and enhance Malaysia’s competitiveness in Green Technology in the global arena. Due to this statement, the researcher has done a market research focused on analysing consumer behaviour on new product, Development of Digital Water Meter (DDWM). DDWM is made to improvise the present analog water meter towards intelligent digital water meter. DDWM is a green-clean product which beneficial for consumer. Theses research findings was answered the research questions. This research is using quantitative and qualitative as a method to collect data. A series of survey was conducted in order to take data on customer behaviour towards DDWM and the total of respondent is 1043 persons. This result was interpreted as quantitative data. To support this data, an in-depth interview method was also conducted to investigate the potential commercialization of DDWM based on Syarikat Air Melaka Berhad (SAMB) perception and the results was interpreted as qualitative data. The result is to see the influence of consumer behavior towards DDWM and to share opinion of SAMB regarding the potential commercialization of DDWM in context of Malacca. As a conclusion, DDWM has marketability in the current market because DDWM can obtaining precise and accurate readings of the water usage by consumer, send the water reading wirelessly and display unit in Ringgit Malaysia (RM) and measure flow in Cubic meters (m³) as well as it fulfill government green technology aspiration.
| Item Type: | Final Year Project (Project Report) |
|---|---|
| Uncontrolled Keywords: | Water-meter, Consumer behavior |
| Subjects: | H Social Sciences > HF Commerce H Social Sciences > H Social Sciences (General) |
| Divisions: | Library > Final Year Project > FPTT |
| Depositing User: | F Haslinda Harun |
| Date Deposited: | 11 Nov 2014 09:06 |
| Last Modified: | 28 May 2015 04:29 |
| URI: | http://digitalcollection.utem.edu.my/id/eprint/13036 |
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