The Implementation Of E-Marketing By Using Search Engine Optimization Strategy As Marketing Tool To Increase Sales Of Health Products In Blogs

Muhammad Izzat , Zainal Abidin (2013) The Implementation Of E-Marketing By Using Search Engine Optimization Strategy As Marketing Tool To Increase Sales Of Health Products In Blogs. Project Report. UTeM, Melaka. (Submitted)

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Abstract

E-marketing using Search Engine Optimization (SEO) strategy is necessary in today's marketplace. There are too many website and blog in internet which is full of information and selling product. That is type of e-marketing. Competition is the primary reason for e-marketing using SEO strategy to be implemented. In Malaysia, there are many new healthy products entrants into the domestic market. The researcher has to find way to convince their customer to search their offering on the internet. In this research, Startup School Sdn. Bhd. was selected among the company which is supply healthy product. SEO is an Internet marketing strategy and a process, widely used nowadays for improving the volume or quality of traffic to a website through search engines. The results generated by search engines can be natural (organic or algorithmic) or paid search. The objective of this research is to evaluate the effectiveness of SEO application in order to increase sale of healthy blog.

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