Investigation of Voice of Customers on Hybrid Powered Household Equipment

Muhammad Mursyid, Roslan (2013) Investigation of Voice of Customers on Hybrid Powered Household Equipment. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

Customer Satisfaction has become an important thing of performance in the industries nowadays. By listening to the voice of the customer which has been embraced in marketing theory and manufacturing strategy and has been practiced for a long time, it is an important strategy to meet this objective. This project is about investigating hybridpowered household equipment, clothes dryer. This project will investigate the differences between the dryer machines in the current market that is basically only spinning concept to remove moisture. The survey questionnaire will be distributed to 60 respondents. From the total sample population, 30 respondents are from residents of apartment and another 30 more are from customers at MYDIN hypermarket. All data will be used to analyze and choose the best concept design for our product. The particular strength of this study is providing the Pugh Method which it can calculate the concept design to fulfill the customer need in a short time.

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