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Items where Author is "Yong, Zhi Le"
 Group by: Item Type | No Grouping Number of items: 1. Yong, Zhi Le (2019) The impact of negative electronic word of mouth (e-WOM) on the purchase decision of Malaysian digital natives. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)  | 
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