Mohd Fazrin, Ismail (2006) Effective Advertisement Using Video : Study On Special Effects In Video Production. Project Report. UTeM, Melaka, Malaysia. (Submitted)
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Abstract
This project is proposed study on Video Advertisement about Special Effect Currently, the special effect very important in adorable the audience for watching the video advertisement and buy something the product that promotion. By use the update technology some advertisement able to produce with good and interesting. For example today company advertisement in Malaysia many using the special effect computer generated imagery (CGI) for every scene to produce very smooth and effective. Beside that, normally the advertisement will use the animation in the video advertisement because the animation can make something saleable which the actor or people not able commit. Other than that, the video advertisement must strong from site storyboard for to support the produce quality advertisement. In develop the video advertisement need use the Production Design Methodology. lbis methodology has 3 phases, which are Pre Production, Production and Post Production phase. In first phase in generated the Idea, shot description, writing storyboard and script, determine the location for shooting, casting, time duration the advertisement and budget. The second phase is continuity, lighting, composition, prop and set and production team. The last phase is post production phase is editing, title, transition In and Out, special effect and audio. It is hope that, by the implementation of this project, the video advertisement that can be full fit the audience desire. On the same time, it will increase the video advertisement standard in Malaysia with another country.
| Item Type: | Final Year Project (Project Report) |
|---|---|
| Uncontrolled Keywords: | Computer animation, Computer graphics -- Video tape advertising, Video tape advertising -- Interactive multimedia |
| Subjects: | Q Science > Q Science (General) Q Science > QA Mathematics |
| Divisions: | Library > Final Year Project > FTMK |
| Depositing User: | Jefridzain Jaafar |
| Date Deposited: | 26 Aug 2013 03:29 |
| Last Modified: | 28 May 2015 04:01 |
| URI: | http://digitalcollection.utem.edu.my/id/eprint/9071 |
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