The impact of internet marketing and government support on small food business performance in Melaka

Ravi, Sharennath (2025) The impact of internet marketing and government support on small food business performance in Melaka. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

As a result of small food business response plans were created to provide guidelines for ensuring the continuity of operations in food processing facilities in the food industry, particularly for small food enterprises. Their sales will surely be in danger during a crisis, which could lead to losses or perhaps insolvency. There aren't many comprehensive studies on the small food business, therefore it's important to investigate how using digital technologies and government support affects how well it performs. Therefore, the purpose of this study is to examine how government support for small food businesses and digital marketing affect their performance. This study is significant because it offers a fresh perspective on business performance in relation to the usage of digital marketing and government assistance. Therefore, the purpose of this study was to ascertain how government support and digital marketing affected the success of small food businesses in Melaka. Through random sampling, a total of 150 Melaka small food business respondents were included. One of the main tools used in research to gather data was the questionnaire. Descriptive analysis, Pearson Correlation, and multiple linear regression analysis were the types of analysis carried out using the Statistical Package for the Social Sciences (SPSS) for this study. The research demonstrates that internet marketing and government support have an impact on how small food businesses perform. It is anticipated that this research will serve as a resource for future studies for academics and professionals in the business.

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