Determine the green packaging awareness in omnichannel shopping among young consumer in Malaysia

Hassan, Nurul Syazwani (2025) Determine the green packaging awareness in omnichannel shopping among young consumer in Malaysia. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

Preview

Text (Full Text) Determine the green packaging awareness in omnichannel shopping among young consumer in Malaysia.pdf - Submitted Version Download (1MB) | Preview

Abstract

This study investigates the awareness and attitudes of young Malaysian consumers towards green packaging within the context of omnichannel shopping. As environmental sustainability becomes a critical global concern, understanding the factors that influence eco-friendly consumer behaviour is essential for retailers aiming to implement sustainable practices. Through a comprehensive questionnaire designed to assess knowledge, beliefs, and behaviours related to green packaging, this research highlights several key findings. Firstly, it reveals a significant gap in the awareness of the environmental impacts of packaging materials among young consumers, which may lead to unsustainable consumption patterns. Secondly, it identifies difficulties faced by these consumers in accessing relevant information about environmentally friendly packaging solutions, particularly across various retail channels. Thirdly, the study emphasizes the intricate interplay between consumer behaviour and preferences, noting that factors such as social influence, knowledge level, and brand loyalty often outweigh environmental considerations in purchasing decisions. The implications of these findings are far-reaching, suggesting that enhancing consumer education, improving information accessibility, and aligning market offerings with the sustainability preferences of young consumers can drive more eco-friendly consumption patterns. Additionally, the study provides insights for industry practices and policy development aimed at promoting sustainable packaging. Overall, this research underscores the need for a multifaceted approach to foster environmental responsibility in the omnichannel retail sector, aligning corporate social responsibility goals with consumer expectations to achieve broader environmental objectives.

Actions (login required)

View Item