Factors of influencing the adoption of artificial intelligence (AI) in higher education

Zubir, Nur Fatin Amirah (2025) Factors of influencing the adoption of artificial intelligence (AI) in higher education. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

In the era of rapidly advancing technology, it can influence the field of education in higher learning among university students. The Ministry of Education Malaysia (KPT) has observed the development of university students in leading the field of information technology in line with the increasingly sophisticated times. It also impacts the field of education by facilitating the search for information more quickly and accurately through the use of information technology for artificial intelligence (AI). However, there are still students who lack proficiency in using information technology to provide a clear understanding to artificial intelligence (AI) in order to obtain important content for higher education students. Therefore, this research aims to identify the factors influencing the acceptance of artificial intelligence (AI) in higher education. The independent variables for this research examine the relationship of factors with ease and efficiency, enhanced learning experience, and access to various resources for artificial intelligence in higher education. The dependent variable for this research is the factors that influence the use of artificial intelligence in higher education. The researcher collected data from 300 respondents, primarily focusing on higher education, IPTA. In this regard, the majority of the student respondents were from UTeM due to the limited time for data collection. Then, the researcher analysed the data using the Statistical Package for the Social Sciences (SPSS) Version 29.

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