Practices and barriers in achieving good business performance among Malaysian online businesses

Liew, Jia Li (2025) Practices and barriers in achieving good business performance among Malaysian online businesses. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

Preview

Text (Full Text) Practices and barriers in achieving good business performance among Malaysian online businesses.pdf - Submitted Version Download (1MB) | Preview

Abstract

This study aims to identify the major barriers and best practices for Malaysian online businesses in achieving sustainable business growth. To achieve this objective, a qualitative research methodology was employed, guided by an interpretive philosophy and an inductive research strategy. The study utilized semi-structured interviews with 5 managers and owners of online businesses in Malaysia to gather detailed insights into their experiences and perspectives. Thematic analysis, following the six-step process outlined by Braun and Clarke (2006), was used to analyze the data, allowing for the identification of key themes and patterns. The results of the study revealed several significant barriers, including internal organizational challenges such as a lack of IT and marketing skills, financial constraints, and limited innovation. External factors, such as inadequate telecommunication and technology infrastructure and cybersecurity threats, were also identified as major obstacles. Despite these challenges, the research found that businesses are increasingly focusing on sustainability and environmentally friendly practices. Key practices that contribute to sustainable growth include leveraging data analytics to understand customer behavior, strengthening supply chain management, optimizing mobile user experiences, and forming strategic collaborations. The study concludes that by adopting these forward-looking practices, online businesses can effectively overcome barriers and achieve long-term success. Recommendations for future research include a mixed methods approach to provide a more comprehensive understanding of the factors influencing online business performance in Malaysia.

Actions (login required)

View Item