Digitalization and innovation in SMEs : Influences on the business performance in SMEs

Che’omar, Farhatul Hana’ (2025) Digitalization and innovation in SMEs : Influences on the business performance in SMEs. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

In the dynamic landscape of modern business, small and medium-sized enterprises (SMEs) are increasingly leveraging digitalization and innovation to enhance their competitive edge. This research explores the transformative impacts of digital technologies and innovative practices on SMEs, focusing on the advantages they accrue through these processes. Through a comprehensive review of literature and empirical analysis, this study examines how digitalization enables operational efficiencies, improves customer engagement, facilitates market expansion, and fosters organizational resilience. Furthermore, it investigates the role of innovation in driving these digital advancements, highlighting strategies and frameworks that SMEs adopt to harness digital tools effectively. The findings underscore the critical importance of embracing digital transformation and fostering a culture of innovation within SMEs to navigate challenges and seize opportunities in today's digital economy. This research contributes valuable insights into the strategic implications of digitalization and innovation for SMEs, offering practical recommendations for policymakers, business leaders, and stakeholders aiming to support and accelerate SME growth in the digital age.

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