Zamdi, Nurul Syafiqah Izati (2024) The effectiveness of social media marketing on consumer buying behavior. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)
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Abstract
The researcher explain about the effectiveness social media marketing on consumer buying behavior in this study. In the introduction part, the researcher attempts to define the term "social media marketing" and to describe the purpose of the research as well as its goals. In the literature review portion and the research methodology section, the researcher also discusses the history of social media marketing, role of social media marketing, specific social media marketing strategies and influence of social media marketing on consumer attitudes and perceptions. The researcher also discusses how to get information for this study in the research methodology.
| Item Type: | Final Year Project (Project Report) |
|---|---|
| Uncontrolled Keywords: | Social media marketing, Social media marketing, Consumer buying behavior, Marketing strategies, Consumer perception |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce |
| Divisions: | Library > Final Year Project > FPTT |
| Depositing User: | Sabariah Ismail |
| Date Deposited: | 04 Jun 2025 02:38 |
| Last Modified: | 04 Jun 2025 02:38 |
| URI: | http://digitalcollection.utem.edu.my/id/eprint/35804 |
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