Ismail, Muhammad Dzikri (2024) The relationship between online marketing that influence consumer purchase intention of electronic devices. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)
|
Text (Full Text)
The relationship between online marketing that influence consumer purchase intention of electronic devices.pdf - Submitted Version Download (853kB) | Preview |
Abstract
This study is heavily based on how online marketing can influence consumer purchase intention of electronic devices in Melaka. The main objectives of this study were to determine the extent of consumer purchase intentions of electronic devices in Melaka, to look into the connection between online marketing and consumer purchase intentions for electronic devices in Melaka, and to pinpoint the most significant variables that influence consumer purchase intentions in Melaka. Target respondents will be complete 275 useable sets of questionnaires that will be collected from community around Melaka, Malaysia. This study included a quantitative approach and a strategy for gathering data from both primary and secondary sources. Data from surveys based on questionnaires are analysed using SPSS software.
| Item Type: | Final Year Project (Project Report) |
|---|---|
| Uncontrolled Keywords: | Online marketing, Consumer purchase intention, Electronic devices, Melaka, Quantitative study |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce |
| Divisions: | Library > Final Year Project > FPTT |
| Depositing User: | Sabariah Ismail |
| Date Deposited: | 04 Jun 2025 02:37 |
| Last Modified: | 04 Jun 2025 02:37 |
| URI: | http://digitalcollection.utem.edu.my/id/eprint/35803 |
Actions (login required)
 |
View Item |
Download Statistics
Download Statistics