ChatGPT as a digital assistant for startup entrepreneurs

Koh, Wee Quan (2024) ChatGPT as a digital assistant for startup entrepreneurs. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

The integration of artificial intelligence (AI) technologies into entrepreneurial activities has garnered significant attention in recent years. This study investigates the role of ChatGPT, a language generation model developed by OpenAI, as a digital assistant for startup entrepreneurs. Employing a mixed-method approach, the research explores the impact of ChatGPT usage on entrepreneurial outcomes and addresses the challenges and opportunities associated with its implementation. The research methodology involves a geographically diverse sample of entrepreneurs from Malaysia, utilizing both primary and secondary data sources. Quantitative data is collected through Google Forms surveys and analysed using IBM SPSS Statistics software, employing techniques such as descriptive statistics, Pearson’s correlation analysis, and multiple linear regression. Qualitative insights are derived from semi-structured interviews and analysed using content analysis and thematic analysis methods. The study finds that ChatGPT usage is positively associated with various entrepreneurial outcomes, including operational efficiency, customer engagement, and innovation. However, challenges such as data privacy concerns and integration complexities are identified as barriers to adoption. The research framework developed in this study provides a structured approach to understanding the relationships between ChatGPT usage, entrepreneurial challenges, and outcomes. The findings contribute to the growing body of literature on AI-enabled entrepreneurship, offering practical insights for startup entrepreneurs and policymakers alike. By elucidating the benefits and limitations of ChatGPT as a digital assistant, this study informs strategic decision-making processes and facilitates the effective utilization of AI technologies in entrepreneurial endeavours.

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