Virtual emporium: Elevating shopping experience with virtual reality in digital mall

Rosman, Damia Humaira (2024) Virtual emporium: Elevating shopping experience with virtual reality in digital mall. Project Report. Melaka, Malaysia, Universiti Teknikal Malaysia Melaka. (Submitted)

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Abstract

This paper presents a project focused on developing an immersive virtual reality (VR) shopping experience, known as a virtual emporium, to overcome the limitations of traditional and online shopping. The project leverages VR technology to achieve several objectives: identifying the mechanics needed to build a virtual world, developing an immersive virtual emporium shopping mall simulation, and evaluating the usability of the virtual shopping mall in terms of user interaction, ease of use, and satisfaction within the immersive environment. The project follows the ADDIE (Analysis, Design, Development, Implementation, and Evaluation) methodology, which has been adapted for VR development. The process begins with strategic planning, emphasizing the user experience. The Development and Implementation phases are closely integrated to ensure the VR project is effectively built, thoroughly tested, and properly maintained. The final phase, Evaluation, involves both quantitative and qualitative analysis. Quantita-tive analyses utilize SUS (System Usability Scale) and SSQ (Simulator Sickness Questionnaire) metrics, while qualitative analysis involve expert testing to pro-vide a comprehensive evaluation of the VR shopping mall’s usability and overall effectiveness.

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