Personalisation of point of interest in AR application for tourism

Balakrishnan, Krishnaraj (2024) Personalisation of point of interest in AR application for tourism. Project Report. Melaka, Malaysia, Universiti Teknikal Malaysia Melaka. (Submitted)

Text (Full text) Personalisation of point of interest in AR application for tourism.pdf - Submitted Version Download (4MB)

Abstract

Melaka was designated a World Heritage Tourism City in 2008, highlighting its rich cultural and historical significance. This project seeks to enhance the tourism experience by personalizing Points of Interest (POI) through an Augmented Reality (AR) application specifically designed for the heritage tourism sector in Melaka. The primary objective of this study is to develop an AR-based mobile application that leverages user preferences, historical data, and real-time interactions to offer tailored information about various POIs. The study identified that traditional tourism methods often lack personalisation and fail to engage the diverse interests of tourists. By integrating AR with personalised POIs, the application addresses these limitations, providing a more immersive and engaging experience for users. The study included 53 respondents, revealing a higher interest among males in using the app. The personalised AR application also demonstrated improved tourist satisfaction by offering real-time, relevant information that aligns with individual preferences. Most respondents rated the application's effectiveness highly, with scores above 4 in their survey after used the application. The findings from the testing phase of the AR application involved a sample of 53 respondents, consists of males and females, who provided feedback through a post-usage questionnaire. An Independent Samples t-Test conducted to compare the mean scores between two independent groups (male vs. female). Also, Descriptive Statistics conducted to summarize the basic features of the dataset which contains mean, standard deviation, and frequency distributions for the questionnaire responses, gender, and age ranges. Almost every respondents are are satisficed using the AR application around 93.86%. The application not only enhances the visitor experience but also supports the preservation and promotion of cultural heritage through innovative technology. The implementation of this personalised AR application resulted in a more engaging and informative experience for tourists, leading to increased satisfaction and a deeper understanding of Melaka's cultural and historical sites.

Actions (login required)

View Item