Mohd Azman, Nur Hidayah (2024) Generation Y intention to use cryptocurrency based on their perceptions. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)
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Abstract
Cryptocurrency, digital currency by cryptography, facilitates secure online transactions without intermediaries. Its fully digital nature, driven by technological advancements, influences consumer financial perspectives. In Malaysia, increased awareness of cryptocurrencies aligns with Fintech and Industry 4.0 trends. Generation Y, exhibits a greater inclination towards cryptocurrency investments. Thus, the aim of this study is to explore the perception of Generation Y perceived usefulness, perceived ease of use, social influence and facilitating conditions and intentions to cryptocurrency as financial transaction and investment. Data was collected from a sample of 157 respondents in the age range associated with the Generation Y group which is from 27 to over 42 years old. This study was conducted based on both data collection methods through primary data collected from questionnaires and secondary data collected from valid sources. The SPSS results demonstrated that there are significant positive relationships between perceived usefulness, perceived ease of use, social influence, and facilitating conditions with their intention to use cryptocurrency. This provides insights to explain Generation Y's behavioural perceptions of intentions to use cryptocurrencies. This study highlights the importance of understanding cryptocurrency perceptions to raise awareness, increase consumer confidence, assess investor acceptance and differentiate regulatory requirements. Balancing rules are important, as excessive measures can hinder innovation and financial stability in the cryptocurrency landscape.
Item Type: | Final Year Project (Project Report) |
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Uncontrolled Keywords: | Cryptocurrency, Perceived, Generation, Intention, Perception |
Subjects: | H Social Sciences > HG Finance |
Divisions: | Library > Final Year Project > FPTT |
Depositing User: | Sabariah Ismail |
Date Deposited: | 16 Nov 2024 06:29 |
Last Modified: | 16 Nov 2024 06:29 |
URI: | http://digitalcollection.utem.edu.my/id/eprint/33402 |
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