The motivational factors for graduates involvement in agro- entrepreneurship development

Zakaria, Muhammad Hazmi (2024) The motivational factors for graduates involvement in agro- entrepreneurship development. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

The potential for agro-entrepreneurship to have a positive impact on economic growth, the alleviation of poverty, the creation of employment opportunities, and the maintenance of food security makes it important for current students and recent graduates to get involved in its development. The aim of this study was to determine the motivational factors for graduates involvement in agro-entrepreneurship development in Malaysia. This research aims to foster interest among students and graduates in the business field of agricultural entrepreneurship. In order to accomplish this goal, an analysis was conducted on three primary aspects, the graduate background, the support provided by the government, and the environmental factors that influence their participation in agro-entrepreneurship. The approaches employed in this research were quantitative. A questionnaire was distributed to graduates and prospective students at UTeM, and both groups were asked to respond using the Likert Scale. A total of 154 prospective students and recent UTeM alumni were interviewed with the purpose of gathering data. Statistical Packages for the Social Sciences (S.P.S.S) was utilised in order to perform the analysis on the data. The instrument's dependability was determined by the use of Cronbach's Alpha, which was applied to the data. Both the Pearson Correlation and the Multiple Regression Analysis have been put to use in order to test research hypotheses and evaluate the strength and direction of the relationship that exists between the variables.

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