Examining the sustainability of socially driven specialty coffee businesses in eradicating poverty among micro-coffee planters

A Rahim, Nur Syafiqah (2024) Examining the sustainability of socially driven specialty coffee businesses in eradicating poverty among micro-coffee planters. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

This research aims to examining the sustainability of socially driven specialty coffee businesses in eradicating poverty among micro-coffee planters. The focus of the study was to identify the problems faced by social entrepreneurs while running business. This research was implemented eradicate poverty among micro-coffee planters in Malaysia which is increasing day by day. Micro-coffee planters produce the most delicious coffee beans in the world called ‘Specialty Beans’ but they do not know how to market and share the deliciousness of coffee beans to people out there. This is when Social Entrepreneur get in the line and helps them in any ways to eradicate poverty according to Sustainable Development Goals (SDG). The Sustainable Development Goals (SDGs), were adopted by the United Nations in 2015 as a universal call to action to end poverty, protect the planet, and ensure that by 2030 all people enjoy peace and prosperity. This research focused on SDG 1 which is No Poverty. This research was conducted using qualitative analysis method and data collection was undertaken in Cyberjaya, Batu Pahat, Johor, and Kulai, Johor. Interviews were used as method to collect and obtain original data information on three social entrepreneurs that had knowledge in helping micro-coffee planters. The findings and the result of the study shown that these social-driven businesses got challenges in helping micro-coffee planters’ market while sharing their specialty coffee beans, the study aims to address the issue of the increasing of poverty among these planters. The research is aligned with the Sustainable Development Goals (SDGs), particularly SDG 1: No Poverty. Through qualitative analysis and interviews with knowledgeable social entrepreneurs, the study managed to gather valuable insights to assist micro-coffee planters and contribute to poverty eradication efforts.

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