The impact of shopee online business toward customer satisfaction

Mahat, Nur Afiqah (2024) The impact of shopee online business toward customer satisfaction. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

Conduct a research about the impact of Shopee online business platform towards customer satisfaction. Online business as we know it has existed because of the development of advanced technology to this day. The rapid growth of technology has a significant impact on our daily lives. As people all over the world know, online business is one of the best and suitable strategies used by all businesses to expand their business to a higher level. Online businesses such as Shopee have taken steps to enter the field of online business by opening their own network platform in 2015. Online businesses such as Shopee have tried to further expand their market to the global level. In business, customer satisfaction is the main key to the success of a business. The changing times that are becoming more sophisticated also change the tastes of customers who are increasingly following the trends. In this research, the researcher will find out the impact faced by customers in achieving their satisfaction when using the Shopee online business platform. Effects such as product quality, price and convenience were taken to conduct this study. A questionnaire survey was conducted to collect respondents' answers, and the data collected was analyzed using quantitative methods. The findings of the study show that there is a significant relationship between the independent variable that is customer-focused, user-friendly and service quality to the dependent variable that is customer satisfaction. The researcher also suggested to future researchers that they can explore more deeply about customer satisfaction in using Shopee's online business platform services

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