Behavioral intention to use open and distance learning platform for MBA among life long learners

Khairulnizam, Nurarisya Aqma (2024) Behavioral intention to use open and distance learning platform for MBA among life long learners. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

Text (Full Text) Behavioral intention to use open and distance learning platform for MBA among life long learners.pdf - Submitted Version Download (1MB)

Abstract

The concept of Open and Distance Learning (ODL) education system focuses an open access to education and training to make the learners free from the constraints of time and place, and offering flexible learning opportunities to individuals and groups of learners. Open and distance learning (ODL) is one of the most rapidly growing fields of education now a days and it has substantial impact on all education delivery systems. This technology has occurred because of pandemic Covid-19 all around the world. However, many higher education courses are experiencing difficulties, particularly those that require physical class. There is still a huge difference in terms of internet connectivity and network resources. Research objective in this study is to identify the factors that lead to the behavioural intention ODL platform for MBA among lifelong learners, to analyse how can extend these factors lead the behavioural intention ODL for MBA among lifelong learners and to examine the most significant factors that could influence the behavioural intention ODL platform for MBA among lifelong learners. Hence, this study quantitatively investigates factors influencing Open and Distance Learning platform for MBA among lifelong learners using the extended Unified Theory of Acceptance and Use of Technology (UTAUT). Data are collected using survey questionnaire and the 151 respondents among postgraduate student and working adults participated. Quantitative method was used to collect and analyse data to test hypothesis. Contribution for this study ODL platform for MBA plays a crucial role in empowering lifelong learners by offering flexible and accessible educational opportunities. Understanding and measuring this behavioural intention can provide valuable insights into the effectiveness and acceptance of ODL platform for MBA among lifelong learners to pursuing MBA level.

Actions (login required)

View Item