The adoption of online shopping systems using mobile applications among retail consumers

Selvathurai, Mishalannkumar (2024) The adoption of online shopping systems using mobile applications among retail consumers. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

This study focuses on the adoption of online shopping systems using mobile applications among retail consumers. Small store executives were experiencing difficulty implementing Internet marketing to promote client interaction and derived sales. The difficulties linked with it act as an impediment or setback for online selling firms. Some customers may see internet purchases as dangerous and untrustworthy. This research intends to determine the key factors that influence consumers to adopt and use online shopping systems through mobile applications, to examine the relationship between the technology acceptance and online shopping systems using mobile applications and to identify the most critical factors affecting the adoption of mobile applications among consumers for shopping purposes. The Technology Acceptance Model (TAM) was adopted in this study to shed light on the processes underpinning the acceptance of technology, to predict the behaviour of and provide a theoretical explanation for the successful implementation of technology. A Likert scale questionnaire was used to collect study data. The results show that IV (perceived usefulness, perceived ease of use, perceived trust, perceived security, perceived convenience) considerably influences DV (adoption of online buying system using mobile application among retail consumers). The emphasis is on how pre-shopping decisions and other consumer-related variables are interconnected with consumer purchasing and browsing patterns, as well as their response to stimuli, and how these interconnected and moderating factors affect online grocery consumers' decision-making processes overall. As a result, the study's goals are to discover essential elements impacting consumer acceptance of online purchasing systems through Mobile applications.

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