Ramli, Muhammad Khairul Imran (2024) Impact of online payment system efficiency on customer satisfaction. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)
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Abstract
This study examines the relationship between online payment system efficiency and customer satisfaction. The study explores how the effectiveness and convenience of online payment systems impact customers' overall satisfaction with their online payment experiences. Quantitative analysis includes measuring customer satisfaction using established scales and evaluating efficiency factors such as perceived usefulness and perceived ease of use. Statistical techniques, such as correlation analysis and regression models, are employed to assess the strength and direction of the relationship. The study hypothesizes that higher levels of online payment system satisfaction efficiency positively influence customer satisfaction. The findings contribute to enhancing customer satisfaction and loyalty, benefiting online retailers, payment system providers, and e-commerce platforms.
| Item Type: | Final Year Project (Project Report) |
|---|---|
| Uncontrolled Keywords: | Online payment system, Efficiency, Customer satisfaction. |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce |
| Divisions: | Library > Final Year Project > FPTT |
| Depositing User: | Norfaradilla Idayu Ab. Ghafar |
| Date Deposited: | 18 Nov 2024 07:24 |
| Last Modified: | 18 Nov 2024 07:24 |
| URI: | http://digitalcollection.utem.edu.my/id/eprint/33028 |
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