Determinants of the behavioural intention to use QR code menus among Malaysian consumers

Hassan, Nur Hanisah (2024) Determinants of the behavioural intention to use QR code menus among Malaysian consumers. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

These days, QR codes have evolved as versatile tools with a variety of uses that improve accessibility, connection, and convenience in a variety of sectors. In the food and beverages industry, QR code is also being developed as one of the tools that can take the order menu using technology. However, consumers have faced various global problems using QR code menus, such as disrupting the dining experience and inconveniencing for people. Hence, this study aims quantitavely identify factors that could influence the behavioural intention to use QR Code Menus among Malaysian Consumers using the Unified Theory of Acceptance and Use of Technology (UTAUT) model and the Theory of Planned Behaviour (TPB). An online questionnaire was distributed via a social media platform and 152 people responded. The collected data was analyzed using a Multiple Regression analysis. The results show that performance expectancy, effort expectancy and social influence had the significant relationship and the most significant factor is effort expectancy based on the highest Beta value. This findings have contributed to to the literature in the body of knowledge in technology management research and have helped business owners and managers decide if they want to embrace and use this technology in their places of business.

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