Utilizing third-party delivery to measure high performance company of food and beverage franchise in Ayer Keroh, Melaka

Mohamad Hamdan, Iskandar Shah (2024) Utilizing third-party delivery to measure high performance company of food and beverage franchise in Ayer Keroh, Melaka. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

In order to achieve high performance and satisfy client requests, the food and beverage franchising company has become more and more dependent on third-party delivery services. This study focuses into how franchise food and beverage businesses in Ayer Keroh use thirdparty delivery to gauge their success. The study looks at the effects of third-party delivery integration on a number of performance indicators, such as sales growth, customer satisfaction, delivery speed, order accuracy, market expansion, cost-effectiveness, brand reputation, competitive advantage, return on investment, and customer loyalty. The study also looks at how effective inventory management may improve the success of franchised food and beverage businesses in the setting of third-party delivery. In order to achieve high performance and satisfy client requests, the food and beverage franchising company has become more and more dependent on third-party delivery services. This study focuses into how franchise food and beverage businesses in Ayer Keroh use third-party delivery to gauge their success. The study looks at the effects of third-party delivery integration on a number of performance indicators, such as sales growth, customer satisfaction, delivery speed, order accuracy, market expansion, cost-effectiveness, brand reputation, competitive advantage, return on investment, and customer loyalty. The study also looks at how effective inventory management may improve the success of franchised food and beverage businesses in the setting of third-party delivery.

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