User acceptance of crowdsourcing technology in rural and urban area in Malaysia

Subramanian, Niranjanah (2016) User acceptance of crowdsourcing technology in rural and urban area in Malaysia. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

Crowdsourcing is a process of collecting ideas from the public or the crowd to solve a particular problem at hand. Crowdsourcing plays a significant role at the present time when it comes to navigation. Most people these days are always travelling and are always on the move to a place or another and it is becoming increasingly important for them to be up to date with the routes, traffic information and incident report so that they can plan their travelling time accordingly and have a smooth travel as a result. Waze is an example of a navigation tool utilizing crowdsourcing to benefit its users. However, the number of users contributing information in Waze differs in rural area compared to urban are, where users are more likely to share information in Waze. This research is carried out to explore the technology acceptance of crowdsourcing technology in rural and urban areas by applying the Technology Acceptance Model. This research is conducted using quantitative method and a structured questionnaire is used to collect data. A total of 250 respondents are chosen to collect and analyze the data from.

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