No profanity augmented reality campaign

Mohammed Jais, Mohamad Fuad (2017) No profanity augmented reality campaign. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

No Profanity Augmented Reality Campaign is a campaign that Implements augmented reality as a promotion platform. It is developed for user aged 18 – 24 years’ old and who are involves in profanity issue. This project contains various type of interactivity and multimedia elements such as graphic, audio, video, animation and augmented reality. This kind of multimedia elements are able to attract user to participating in a campaign and make the campaign more effective and interesting. This project is embedded with augmented reality technology that enable user to utilize the use of their smartphone. This campaign is developed by using several software applications such as Adobe Illustrator, Adobe Premiere Pro, Adobe After Effect and Aurasma. All the graphical elements available in this project is design in Adobe Illustrator. Adobe Premiere Pro is for editing video while Adobe After Effect is for animation. Aurasma is the platform where all the multimedia elements were integrating to develop an augmented reality. Based on the research, profanity is a serious issue that need to be address and by using augmented reality as an approach to solve the issue. Based on the result, the use of augmented reality in a campaign have given an impact to the user in addition to the effectiveness and attractiveness of this application.

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