Developing an interactive packaging for cat’s vitamin product

Kamarul Azhar, Mohamad Azan (2017) Developing an interactive packaging for cat’s vitamin product. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

Vitamin-B by Khazanah Rimba Cattery is a new product from the company that required a packaging design. The packaging for the product was selected to be a new media element by integration an interactive media with it. Augmented Reality(AR) was one of the technology that currently being widely used and brings into this project to create a different kind of product. By using AR, it may help the product and this project to achieve the objective for this project which is mainly for brand recognition. AR can be previewing many type of media content like video, animation, 3d model and others several formatted. Continuously, this project may create a different environment for a packaging design and deliver a better progress in delivering information.

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