Challenges and opportunities towards the success of small tourism business in Kudat, Sabah

Mohd Hairun, Muhamad Saiful (2024) Challenges and opportunities towards the success of small tourism business in Kudat, Sabah. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

This abstract provides an overview of the challenges and opportunities faced by small tourism businesses in Kudat, Sabah, and highlights the importance of addressing these issues for their success. Kudat, located in the state of Sabah, Malaysia, possesses immense tourism potential due to its rich cultural heritage, breathtaking natural landscapes, and proximity to popular tourist attractions. However, small tourism businesses in Kudat face numerous challenges that hinder their growth and sustainability. This study identifies and analyzes the key challenges encountered by small tourism businesses in Kudat. Factors such as limited financial resources, inadequate infrastructure, low awareness of marketing strategies, and limited access to technology pose significant obstacles. Nevertheless, amidst these challenges lie significant opportunities for the success of small tourism businesses in Kudat. The region's unique cultural heritage, unspoiled natural beauty, and authentic local experiences can attract niche markets and eco-conscious travelers seeking off-the-beaten-path destinations. Moreover, collaborations with local communities, government initiatives, and strategic partnerships with larger tourism operators can enable small businesses to leverage their strengths and overcome challenges. This abstract emphasizes the importance of addressing these challenges and capitalizing on the available opportunities to enhance the success of small tourism businesses in Kudat. Recommendations for improvement include providing financial support and incentives to small businesses, improving infrastructure and connectivity, offering training programs to enhance marketing and managerial skills, and fostering a supportive ecosystem that encourages collaboration and innovation. By understanding the challenges and opportunities faced by small tourism businesses in Kudat, stakeholders can devise effective strategies and policies to support their growth and contribute to the overall development of the tourism industry in the region. This study serves as a valuable resource for policymakers, local communities, and tourism industry practitioners seeking to promote sustainable tourism and empower small businesses in Kudat, Sabah.

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